Kiosk Authoring · Content
Write the headline, subtext, encouragement, and thank-you copy that appears on your kiosk donation screens, each with live character counters and lint hints.
The Content tab is where you write the words that appear on your kiosk. Five short fields drive every screen, each with a live character counter so you can author without proofing on the device.
When you’d use this
- Writing the first draft of a new kiosk campaign.
- Changing the ask for a season, an appeal or a specific weekend.
- Fixing wording a volunteer reported as confusing at the kiosk.
- Rewriting the impact wording after a campaign was pointed at a new target.
Get to it from Muin for Non-Profits > Fundraising > Kiosk Campaigns, open a campaign, then the Content tab.
The five fields
Field labels as the tab shows them:
| Field | Limit | Where it shows |
|---|---|---|
| Campaign name | 80 characters | Internal: the picker on the device and the campaign list |
| Display headline | 60 characters | Top of the kiosk screen, the first thing a visitor reads |
| Display subtext | 160 characters | Under the headline, one sentence on what the campaign is for |
| Encouragement copy | 200 characters | Above the amount tiles, the last line before a visitor picks a number |
| Thank-you message | 280 characters | The success screen after a gift completes |
Impact wording per amount tile is not here: it lives on the tile itself, in the Amounts tab.
Writing the Headline (60 chars)
The headline is the single most important field. It’s what the visitor reads when the kiosk lights up.
Good headlines are short, concrete, and active.
- “Help Us Build the New Wing” · concrete, active
- “Annual Giving 2026”: concrete but flat; works as a fallback
- “Donate Now”: too generic; doesn’t tell the visitor what this is
If your headline is over the 60-character limit, the input turns amber. The counter shows you the exact overflow.
Writing the Subtext (160 chars)
The subtext lives directly under the headline and answers the obvious follow-up: what is this for?
- “Every donation funds classroom equipment for next semester’s students.”
- “Support the Spring Food Drive: your gift goes directly to family kits.”
One sentence. The kiosk has limited reading time; resist the urge to explain everything here.
Writing the Encouragement (200 chars)
The encouragement appears above the amount tiles and is the last thing a visitor reads before picking a number.
The encouragement is your chance to make the ask feel personal:
- “Every gift goes directly to youth scholarships, and thank you for being part of this.”
- “Your generosity keeps the lights on, the doors open, and the food coming.”
This field is optional. Check the preview with it blank before you publish, so you know what the screen looks like without it.
Writing the Thank-You (280 chars)
The thank-you message appears on the success screen after a gift completes, and holds there for a few seconds before the kiosk returns to its attract screen. How long it holds is a kiosk-config setting, not a campaign one.
Use this space to:
- Acknowledge the gift specifically
- Set an expectation (receipt by email, follow-up newsletter)
- Reinforce the mission in one closing line
Example: “Thank you for your generosity. A tax receipt will arrive in your email within 24 hours. Every gift you give helps us serve another family next month.”
Counters and hints
Every field shows a live character count against its limit. The headline carries two extra hints:
| Hint | When it appears |
|---|---|
| Heads-up: all-caps headlines feel shouty. Try sentence case. | The headline is at least eight letters and every letter is upper case |
| Heads-up: very short headlines lose emotional pull on a kiosk. Aim for 4–6 words. | The headline is shorter than eight characters |
Both are advisory. Neither blocks Save Draft or Publish: they exist to catch the two mistakes that are obvious on a wall-mounted screen and invisible in an editor.
Tips
- Read each field out loud before saving. If it sounds awkward spoken, it reads awkward on a 10-inch touchscreen.
- Match the campaign’s tone. A capital appeal is formal; a youth program is warm.
- Avoid jargon and acronyms. First-time visitors may not know what “FY26 Gen Op” means.
- Preview before publish. The live preview pane on the right updates as you type; it is the cheapest way to see a headline that is too long for the template you chose.
- Save a draft while you think. Save Draft leaves the campaign inactive, so an unfinished rewrite never reaches a tablet.
What it affects
- The kiosk screen changes at the device’s next sync, once you Publish.
- The device’s campaign picker shows the campaign name, so a vague name is a vague choice for whoever is at the tablet.
- The signage preview of this campaign uses the same headline and subtext, without the amount tiles.
- Nothing in your reports changes: these are words, not attribution.
When it goes wrong
| What you see | What it means | What to do |
|---|---|---|
| The character counter turns amber | You are over the field’s limit. | Shorten it. The limit is what the template can draw without clipping. |
| Heads-up: all-caps headlines feel shouty. | Every letter in the headline is upper case. | Use sentence case. The hint does not block saving. |
| Text looks cut off on the tablet but not in the preview | The template or the form factor on the device differs from the one you previewed. | Check the preview for the form factor you actually hung, and shorten the field. |
| Publish is refused | The pre-publish check found a problem, usually in the Amounts tab rather than here. | Read the message, fix what it names, and publish again. Save Draft always works. |
| Your edits are not on the screen | The campaign was saved as a draft, or the device has not synced yet. | Press Publish or Republish, then give the device a moment. |
Next step
- Kiosk Authoring, Amounts, the tiles the words lead to
- Kiosk Campaigns: publishing and assigning to a tablet
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